"These products are designed to help players compete for honours on the pitch, so it's great that they've been recognised for excellence off it too," said Filip Trulsson, Senior Manager, International Teamsport Business Unit at PUMA. "This is a great acclaim to the superb efforts across design, development and product line management, and we're delighted."

The PowerCat collection was introduced in February 2010, ahead of the 2010 FIFA World Cup™. This year, when the world sets its sights on South Africa, PUMA will have enjoyed more than a decade of close partnership and collaboration with African football federations, currently being the official supplier of no less than twelve African National Teams, including Cameroon, Ivory Coast, Algeria and Ghana – all of which are participating in the 2010 World Cup in South Africa.

Other PUMA teams participating in the 2010 World Cup in South Africa includes reigning champions Italy along with Uruguay and Switzerland.

PowerCat 1.10 Footwear
The PowerCat 1.10 Boot uses PUMA 3D Power Shooting Technology which delivers unique rebound properties. The Springtech foam in the shark-like gills on the side of the boot are engineered to enhance every shot by putting extra power behind the ball as it catapults off the shoe. This means the boot intentionally does not absorb the typical amount of energy upon impact with the ball, allowing more power to be released with every shot.

The kicking area is made of a soft, thin leather and a synthetic microfiber around the quarter area, keeping the boot lightweight and easy to perform in. The bladed studs are configured to ensure smooth ground penetration and pressure distribution as well as maximum traction and maneuverability.

PowerCat 1.10 Ball
The PowerCat 1.10 Ball is the latest innovation from PUMA's award winning design and development Equipment team. The ball has been in testing for the past six months with Sheffield University, as well as three select top division teams in Europe. The ball excels in flight characteristics, shape and anti-absorption properties, as well as the all-important 'touch and feel' experience.

The Italy Home Shirt
Staying true to tradition, the colors of the home kit is Italy's classic azzure blue with white details. The shirt features a unique body fit and 'battle skin' graphic, designed only for the Italy team to wear during the World Cup.

The unique star-shaped collar on the shirt pays homage to Italy's four World Cup titles as do the four stars on the official FIGC logo on the left chest. A leaping PUMA Cat logo on the right chest is prominently displayed. The design of the jersey reflects PUMA's sportlifestyle positioning and the dynamic and modern character of the Azzuri. The new Italy kit puts emphasis on courage, engineered performance features and a distinct articulation of raw football power.

The POWER technology in each jersey was constructed using 3D Motion Analysis, a scientific technique that captures and quantifies human movement. This movement data is incorporated into the design of the jersey to ensure each player uses minimal force and energy with every upper body movement. The jersey also uses an engineered mesh, or 'battle skin', that enhances breathability, giving players more comfort and freedom of movement. The collar and arms feature power cutlines, giving the jersey a striking look emphasizing the strength of the chest and arms.

The Red Dot Award: Product Design was presented to PUMA at a ceremony in Essen, Germany on March 2nd, 2010. All winners of the award can use the Red Dot logo on packaging and marketing materials. The award-winning products are put on display before an international public in the Red Dot design museum on the premises of the 'Zeche Zollverein' World Cultural Heritage Site in Essen, Germany.

For more information visit: www.pumafootballpresskit.com.

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Media Contact:

Sara Gottman, International PR, PUMA
+617.488.2914
sara.gottman@puma.com

Kevin Gannon Edelman
+44 7968 697 033
Kevin.gannon@edelman.com

PUMA

PUMA is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com.

Jochen Zeitz, Chairman and CEO, PUMA AG said, "We extend our heartfelt congratulations to Egypt for their victory in Angola. Winning the African Cup of Nations three times successively has never been done before and is a phenomenal achievement. It's a unique position to be in, having two PUMA-sponsored teams make it to the Final. How do you cheer for just one? But in the end, the Pharaoh's win was decisive. We look forward to supporting them as they strive for further success in this World Cup year."

PUMA has enjoyed more than a decade of close partnership and collaboration with African football federations. Currently, the company sponsors 12 African teams, including the FIFA World Cup 2010 qualified teams of Ghana, Cameroon, Ivory Coast and Algeria, as well as the national teams of Mozambique, Egypt, Tunisia, Namibia, Morocco, Angola, Senegal and Togo, and some of the best players in football today, such as John Mensa, Samuel Eto'o and Emmanuel Eboué.

PUMA served as the Official Fan Shop and Fan Supplier of the Orange African Cup of Nations Angola 2010. Through a partnership with CAF/Sportfive, the sportlifestyle company secured exclusive retail and licensing rights to manufacture products that carry the tournament trademark.

For more information visit: www.pumafootball.com and www.puma.com

###

For More Information Please Contact:
Sara Gottman, Head of International PR, PUMA
sara.gottman@puma.com, 01 978 996 4441
Editor's Note: More information is available at www.pumafootballpresskit.com

PUMA

PUMA is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com.

PUMA-sponsored football stars; Samuel Eto'o of Cameroon, John Mensah of Ghana and Emmanuel Eboué of Ivory Coast sat for Wiley as he painted three individual portraits of each player wearing their national team kits.  A fourth 'Unity' Portrait was painted with all three players together, symbolizing the united countries of Africa. The players' pose was inspired by a pendant Wiley discovered while touring the Continent. In the 'Unity' Portrait, the players are wearing the PUMA Unity Kit, a limited edition uniform designed to be a third kit shared by all African teams, symbolizing unity. The brown pigment in the kit is a customized pantone PUMA created by mixing actual soil samples from four different African nations—Ghana, Cameroon, Cote D'Ivoire and Mozambique. The brown to blue color gradient represents the soil to the sky progression.  In each portrait, Wiley captures the essence of each player using the rich heritage, customs and people of Africa as inspiration.

"PUMA is fortunate to have partnered with such a pivotal artist as Kehinde Wiley," said Antonio Bertone, Chief Marketing Office, PUMA AG.  "His keen eye for design, color and composition, brilliantly capture the spirit and passion of Africa – and the players he painted. His style perfectly complements the vibrant culture of modern Africa and the PUMA brand."

The individual portraits, measuring 5 feet by 6 feet and the 'Unity' portrait measuring 9 feet by 12 feet, will be unveiled in Berlin on January, 20 2010. The portraits will then travel as an exhibition beginning in February to Paris, London, New York, Beijing and Milan, ending in South Africa in June for the World Cup.

PUMA, best known for the sponsorship of 12 African national football teams, is expanding its reach beyond the pitch by create African-inspired lifestyle products and artwork that is relevant and understandable to a younger generation in tandem with Wiley. To that end, Kehinde Wiley has also lent some of his unforgettable patterns to the PUMA Spring Summer 2010 PUMA Africa lifestyle collection of apparel, footwear and accessories.  The PUMA Africa collection uses seven graphic patterns from Wiley's existing work and integrates them throughout the bright, bold, color-blocking patterns of the collection. The collaboration between PUMA and Kehinde Wiley is part of a larger Africa-themed campaign PUMA is embarking on in advance of World Cup 2010, which will be held in South Africa in June.

Born in Los Angeles to an African American mother and a Nigerian father, Wiley describes his relationship with Africa as "one of searching and longing." Kehinde, which means "second born of twins" in Yoruba, grew up without knowing his father and curiosity led him to Nigeria at the age of 20 to retrace his roots. Upon meeting his father, Wiley completed a series of portraits of him, and later, in 2007, returned to Africa to compile a body of work entitled "The World Stage: Africa Lagos-Dakar," which was exhibited at the Studio Museum in Harlem.  At age 32, he represents the African-American cultural explosion that has gripped the world. With an MFA from the esteemed Yale University School of Art, Kehinde Wiley's work is sought after in major galleries around the world. 

Media Contact:

Yves Coulter
PUMA
Yves.Coulter@puma.com
tel.: +49 9132 81 2705

Meg Parker
PUMA
Meg.Parker@puma.com
tel: 978-996-3897

PUMA

PUMA is one of the world's leading Sportlifestyle companies that designs and develops footwear, appar­­el and accessories. It is committed to working in ways that contribute to the world by supporting Peace, Creativity, and SAFE Sustainability, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com

The International Year of Biodiversity (IYB) is a global initiative launched by the United Nations for 2010 to help raise awareness on the importance of biodiversity and to encourage worldwide action to conserve plants and animals and the environments in which they live. The 'Play for Life' campaign focuses on Africa, a continent that hosts exceptional biodiversity including two of the five most important wilderness areas on Earth – the Congo Basin, and Miombo-Mopane Woodlands and Savannas of Southern Africa. Nine of the planet's 35 Biodiversity hotspots, the richest and most threatened reservoirs of plant and animal life on Earth, are also in Africa.

According to the Convention on Biological Diversity (CBD), biodiversity is under threat around the planet – we are creating the greatest extinction crisis since the natural disaster that wiped out the dinosaurs 65 million years ago. Species have been disappearing at up to 1,000 times the natural rate, and this is predicted to rise dramatically. Based on current trends, an estimated 34,000 plant and 5,200 animal species - including one in eight of the world's bird species - face extinction.

At their 'Play for Life' press conference held today in Nairobi, Kenya, PUMA unveiled their key fundraising lever, the revolutionary new Africa Unity Kit --the world's first 'continental football kit' designed to be worn by the 12 African football national teams that PUMA sponsors. These include the World Cup qualified teams Ghana, Cameroon, Ivory Coast and Algeria who are headed to the Africa Cup of Nations' with hosts Angola and the national teams of Egypt, Mozambique, Togo and Tunisia, as well as non-qualified federations of Senegal, Morocco and Namibia. Puma also sponsors some of the continent's best players -- Samuel Eto'o, Emmanuel Eboué and John Mensah.

The Africa Unity Kit has been approved by FIFA who have officially recognised it as the Official 3rd kit* to be worn by those PUMA-sponsored African teams.

With all eyes on Africa during the 2010 football season– the Africa Unity Kit makes a compelling global statement. By supporting the Africa Unity Kit, African teams are not only uniting as a powerful force in world football, but also raising awareness of the importance of environmental issues. PUMA's profits from sales of the replica fanwear for the Unity Kits will help fund biodiversity programs in Africa, and in particular endangered species on the continent such as lions, elephants, gorillas and the desert fox.

The sportlifestyle company has a host of other gear designed to generate additional funds to support biodiversity, including PUMA Unity t-shirts and PUMA Lacelets, collectable shoe laces featuring patterns from world-renowned artist Kehinde Wiley. These products all bear the PUMA Yellow "life" Label, which gives consumers an easy way to identify products that benefit projects supported by PUMAVision, PUMA's Corporate Social Responsibility Program. A portion of the profits from the Yellow "life" label products will also go to fund the biodiversity programmes.

"In 2010, Africa will be at the centre of the footballing world. The 'Play for Life' campaign and the release of the Africa Unity Kit is a powerful statement for PUMA. PUMA is creating a unique kit embracing the diversity of African Nations teams while valuing the unity of players and supporters towards a common goal," said Jochen Zeitz, Chairman and CEO, PUMA AG who helped launch the Africa Unity Kit. "Biodiversity and therefore valuing and protecting all life on our planet is a huge issue, not only in Africa, but around the world - and we are proud to partner with UNEP to raise both awareness and funds through the sale of our Unity products."

"As the whole planet comes together for the World Cup, 2010 marks the year when people around the world will unite to conserve the planet's almost priceless natural resource - its biodiversity. UNEP is delighted to partner with PUMA to bring this important message to millions of fans," said Angela Cropper, UNEP's Deputy Executive Director, at the press conference today.

"The planet's living organisms are the building blocks of the multi-trillion dollar services-- from freshwater to agricultural nutrients--that underpin all life on Earth including its economic, social and sporting life. Bringing together the public's global passion for football with its global passion for animals, plants and other life-forms surely makes a match-winning team," she added.

Cameroon's captain Samuel Eto'o, flanked by fellow squad members at the unveiling in Nairobi, commented: "The new Africa Unity Kit has inspired me and my teammates. Not only are we very proud to wear a shirt that helps bring the continent of Africa together but to do so for such an important cause is truly an honour. Supporting the Africa Unity Kit sends out a positive message for Africa – we are a uniting as a continent to help life and the planet."

The UNEP-PUMA 'Play for Life' campaign will support the International Year of Biodiversity by:

• Raising awareness worldwide about biodiversity and the International Year of Biodiversity among football fans and the general public during football events including the African Nations Cup and international friendly games
• Raising awareness through Public Service Announcements featuring football stars
• Encouraging the public to take action to conserve biodiversity
• Raising funds through the Africa Unity Kit and other PUMA Unity football products under the Yellow "life" label to support biodiversity projects in Africa.

Please Visit: www.pumafootball.com, www.unep.org, http://vision.puma.com

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For More Information Please Contact:

Sara Gottman, International PR, PUMA,
+617.488.2914,
sara.gottman@puma.com

Kevin Gannon, Edelman PR,
+44 796 869 7033,
kevin.gannon@edelman.com

Nick Nuttall,
Spokesperson/Head of Media, UNEP,
+ 254 (0) 733 632755,
nick.nuttall@unep.org

Anne-France White,
UNEP Information Officer,
+254 (0) 728 600 494,
anne-france.white@unep.org

NOTES TO EDITORS:

*Football teams have standard home and away kits. The third kit is traditionally worn when both the home and away kits clash. PUMA has given a new twist to the third kit, by launching the Africa Unity Kit, creating the world's first 'continental' kit. This third kit will be worn by PUMA-sponsored African teams in 2010 in matches yet to be finalized.

PUMA
PUMA is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com.

UNEP
The United Nations Environment Programme (UNEP) is the voice for the environment in the UN system. Established in 1972, UNEP's mission is to provide leadership and encourage partnership in caring for the environment by inspiring, informing, and enabling nations and peoples to improve their quality of life without compromising that of future generations. UNEP is an advocate, educator, catalyst and facilitator promoting the wise use of the planet's natural assets for sustainable development. It works with many partners, UN entities, international organizations, national governments, non-governmental organizations, business, industry, the media and civil society. UNEP's work involves providing support for: environmental assessment and reporting; legal and institutional strengthening and environmental policy development; sustainable use and management of natural resources; integration of economic development and environmental protection; and promoting public participation in environmental management.

Kehinde Wiley has gained worldwide acclaim as an artist for his portraits of famous African Americans depicted in classical poses and set against Wiley's signature bold graphic backgrounds. These brilliantly-colored patterns have become Wiley's calling card and are featured in the line of apparel, footwear and accessories that he recently designed for PUMA. Intensity and passion are two words synonymous with his creations; they also capture the spirit of what it is to be a football player and fan.

PUMA players Samuel Eto'o, John Mensah and Emmanuel Eboué will all wear this limited edition boot in their matches during the Champions League, starting December 9th and through their respective league games during the weekend of December 19/20th. All three players will sign their boots, which will be auctioned off in 2010 to benefit PUMA's charity of choice for World Cup.

PUMA's Limited Edition v1.10 Kehinde Wiley Boot not only makes a statement with the Wiley- designed graphic, but it delivers the most advanced technology available to date. The second generation of the Uni-construction provides a better touch of the ball by having an updated, softer toe area. The laces are covered in order to provide a clean kicking area, and the lightweight upper materials combine textiles with a soft, highly-abrasion-resistant, lightweight micro-fiber that translates into a significantly better ball touch. At the same time, the carbon fiber plate in the outsole reduces the stud pressure and increases reactivity, while keeping the weight of the product down. Form meets function in this statement product from PUMA that's sure to be a collector's item.

Only 302 pairs of PUMA's Limited Edition v1.10 Kehinde Wiley Boot will be manufactured and each will be individually numbered. The boots will be available for sale at select retail locations. Information about retail locations carrying the performance boot is also available at http://www.pumafootball.com.

International Media Contacts:

Clara Mattioli
Int'l PUMA PR
+49 9132 81 2961
Clara.mattioli@puma.com

Meg Parker
Int'l PUMA PR
+617-488-1019
Meg.Parker@puma.com

PUMA is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com

"Confidence to be your fastest is the main statement of the v.10 collection, which revolves around the concept of raw, instinctive speed," said Filip Trulsson, Business Unit Manager for Teamsport at PUMA. "The ever-increasing speed of the game calls for faster reactions and allows little time for the players to think about their moves. The v.10 series was developed to respond to this accelerated pace on the pitch and to trigger the players' confidence to be their fastest."

The v.10 collection draws inspiration from the attitude and unparalleled sense of pride that stems from PUMA's African players and teams. From the striking colors that make the collection stand out, to the strong symbolic references associated with the national teams, everything about the v.10 concept embodies an African state of mind.

The collection will be introduced on October 10, 2009, during the qualifications stages for the 2010 FIFA World Cup™. In 2010, when the world sets its sights on South Africa, PUMA will be enjoying more than a decade of close partnership and collaboration with African football federations. PUMA is currently the official supplier of no less than twelve African National Teams, including Cameroon, Ivory Coast, Morocco, Tunisia, Egypt, Ghana, Algeria and Angola, the host country of the Orange African Cup of Nations™ in 2010. Additionally, PUMA has been named the Fan Shop and Fan Supplier for CAN 2010, having secured exclusive retail and licensing rights for products carrying the tournament trademark.

V1.10 Footwear

The revolutionized PUMA v1.10 Boot uses West Africa as a source of inspiration, harkening to the region's sense of athleticism, vivid color, strong rhythm, powerful spirit, raw instinct and unparalleled pride. Technical innovations and minimalist design are combined with striking colors in this speed performance proposition. The statement product for Holiday 2009 comes in a blazing yellow color-way, and will be endorsed by some of the best football players in the world such as Samuel Eto'o, John Mensah, Emmanuel Eboue, Chinedu Obasi as well as Nicolas Anelka, Mario Gomez and Mauro Camoranesi.

PUMA's v1.10 football boot incorporates the most advanced technology available to date. The second generation of the Uni-construction provides a better touch of the ball by having an updated, softer toe area. Further, the laces are covered in order to provide a clean kicking area, and the lightweight upper materials combine textiles with a soft, highly-abrasion resistant, lightweight micro-fiber that translates into a significantly better ball touch. At the same time, the carbon fiber plate in the outsole reduces the stud pressure and increases reactivity, while keeping the weight of the product down.

V1.10 National Team Jerseys

The new PUMA v1.10 playing kit features home and away jerseys and will be endorsed during both the 2010 Orange African Cup of Nations and the FIFA World Cup™ by PUMA's sponsored teams. Making a bold statement, the jerseys are contoured to deliver a snug body fit that accentuates the athletes' musculature. Constructed from moisturewicking Power Mesh, the jerseys feature a proprietary engineered mesh panel across the back, which allows for maximum movement and breathability. A Kinte pattern, inspired by traditional African fabrics, was applied to execute the mesh panel on the back. Additionally, a unique brush-stroke effect, mimicking fans' bodypaint, creates the decorative stripes on many of the jerseys and the players' names and numbers on the back. Official team crests are positioned on the upper right quadrant of the shirt, while on the left hand side close to the heart is the iconic symbol that so well represents the African Teams home country.

V1.10 GK Glove

The PUMA v1.10 GK Glove introduces the revolutionary ‘Pull and Fasten' Speed Closure system that ensures a perfect fit across the backhand. Together with the anatomically positioned flex zones in the palm, this allows the glove to move in harmony with the hand. This new statement guard picks up on the Africa inspiration by introducing a new direct injected protective shell executed in the shape of an African war mask. Gianluigi Buffon will wear the gloves on pitch.

V1.10 Ball

The v1.10 ball offering has been specifically designed and developed to address hard ground and synthetic surfaces in Africa and beyond. PUMA's high performance match ball is made from closed-cell microcellular panel cushioning that adds to the ball's playability but also provides protection to the overall lifetime of the ball. The ball is approved by the International Matchball Standard.

V1.10 Shinguards

The PUMA v1.10 Shinguard combines rigidity with a second-skin fit. The five direct-injection shell components form an outer shield to protect from you from opponents' studs, whilst retaining the flexibility to follow the contours of the leg. This lightweight Brock foam layer absorbs the impact of each tackle and its unique composition enables air and sweat to pass through easily. Freedom of movement is also guaranteed through the low-profile integrated ankle and forefoot protection.

V1.10 Individual Training

The v1.10 Individual Training offering in apparel completes the v.10 product statement, delivering a full spectrum of performance and leisure pieces. A mixture of blazing yellow and black, the asymmetric cuts and color-ways take inspiration from the African home shirts. To set the Individual Training collection apart from the pack, secondary branding was added via a silicon label that features the SPEED graphic in a hologram format.

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Media Contact:

Sara Gottman, International PR, PUMA
+617.488.2914
sara.gottman@puma.com

Clara Mattioli, International PR, PUMA
+49 9132 81 2961
clara.mattioli@puma.com

For information and imagery relating to PUMA's African teams and players please visit:
http://www.pumafootballpresskit.com/

PUMA
PUMA is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com

PUMA is also proud to announce the signing of Algeria FA. Les Fennecs (The Desert Foxes), will be part of the PUMA football portfolio from January 1st 2010. Finally, the sportslifestyle company has been named the Official Fan Shop of the Orange African Cup of Nations Angola 2010.

"In 2010, Africa will be the center of attention with the Orange African Cup of Nations Angola 2010™ in January leading up to the World Cup in South Africa. With a powerful portfolio of eleven PUMA-sponsored African national teams, PUMA is already the most visible football brand in the Continent," said Jochen Zeitz, Chairman and CEO, PUMA AG. “We have enjoyed more than a decade of close partnership and collaboration with African football federations. Africa has a great deal to offer the international football community; next year's major tournaments will provide the perfect stage and PUMA is very proud to be a part of them."

African Team Kits

PUMA reprieves its role as one of the most innovative football kit suppliers, delivering home and away kits for its 11 African teams, which push the boundaries of technology and design. Making a bold statement, the jerseys are contoured to deliver a snug body fit that accentuates the players' musculature. Constructed from moisture-wicking Power Mesh, the jerseys feature a proprietary engineered mesh panel across the back, which allows for maximum movement and breathability. A Kinte pattern, inspired by traditional African fabrics, was applied to this back panel. Additionally, a unique brush-stroke effect, mimicking fans' body paint, creates the decorative stripes on most of the away jerseys and the players' names and numbers on the back. Official team crests are positioned on the upper right quadrant of the shirt, while select teams showcase the iconic symbol that represents their team country on the left hand side close to the heart.

In addition to supplying the home and away kits for the National Teams, PUMA will also produce licensed replica kits and fan wear, available to consumers as of October 10, 2009 at select wholesale partners.

Images of the team kits can be downloaded here.

Algeria FA

With the signing of Algeria FA, PUMA's African roster swells to 12 top-ranked teams.

Les Fennecs (The Desert Foxes), now coached by Rabah Saadane, was formed in 1958 and has made two World Cup appearances in 1982 and 1986, and 13 trips to CAN, which they hosted and won in 1990. In October 2008, Les Fennecs catapulted to the top of their group, finishing first to qualify for CAN 2010.

"The association with Algeria underpins PUMA's commitment to African Football," said Jochen Zeitz, Chairman and CEO, PUMA AG. "Les Fennecs have an impressive history on the pitch and are again poised to be a top contender at CAN 2010. We're thrilled to welcome them to the PUMA family."

CAN 2010 Official Fan Shop

PUMA has been named the Official Fan Shop and Fan Supplier of the Orange African Cup of Nations Angola 2010, which takes place in Angola, 10-31 January 2010. Partnering with CAF/Sportfive, the sportlifestyle company will have exclusive retail and licensing rights to manufacture products that carry the tournament trademark. PUMA also intends to have sales kiosks inside the stadium perimeter at all stadiums during the tournament, allowing fans attending the matches to purchase official merchandise and support their teams in a true football spirit.

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Sara Gottman, International PR, PUMA
+617.488.2914
sara.gottman@puma.com

Clara Mattioli, International PR, PUMA
+49 9132 81 2961
clara.mattioli@puma.com

For information and imagery relating to PUMA's African teams and players please visit:
http://www.pumafootballpresskit.com/

PUMA
PUMA is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com.

Particularly for this memorable football game, adidas and PUMA had created a football kit in black and white that sported adidas' three stipe logo as well as PUMA's leaping cat. The kit is part of a limited collection of 80 pieces, that will be auctioned for PEACE ONE DAY. Football celebrity Alexander Hleb, player of German premier league club VfB Stuttgart and captain of the Belarus national team, supported the initiative by signing autographs and giving PEACE ONE DAY footballs to the fans onsite.

Following the match adidas and PUMA employees went together to PUMA's Brand Center in Nuremberg to watch the movie "The Day after Peace" by British actor and director Jeremy Gilley.

Last weekend, both companies had already taken the message and idea of PEACE ONE DAY into the football stadiums of Munich and Stuttgart. During the halftimes of the German premier league games FC Bayern Munich - 1. FC Nuremberg and VfB Stuttgart - 1. FC Cologne adidas and PUMA employees took part in a penalty shoot out with former premier league goalkeeper Walter Junghans and shared PEACE ONE DAY balls with the fans.

The companies adidas and PUMA were founded by the brothers Rudolf and Adi Dassler in the 1940s. Until they separated and went their own ways, they both owned a factory called "Gebrüder Dassler Sportschuhfabrik" where they together manufactured sports shoes – quite successfully as the world records of Jesse Owens proved. In the last decades, adidas and PUMA became worldwide leading brands. Both companies are still based in Herzogenaurach, Germany.

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adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments: adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and generated sales of EUR 10.8 billion in 2008. For more information, please visit www.adidas-group.com.

PUMA
PUMA is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com

PEACE ONE DAY
Jeremy Gilley started PEACE ONE DAY (POD) as a movie project in order to establish an annual day of ceasefire and nonviolence. In 2001 PEACE ONE DAY achieved its primary objective; having the UN general assembly adopt a resolution by all UN member states to formally establish an annual day of global ceasefire and non-violence. This International Day of Peace is September 21st. You will find more information on PEACE ONE DAY on www.peaceoneday.org. PUMA has been a partner of PEACE ONE DAY since 2007.

Media Contacts:

PUMA

Ulf Santjer
Head of Corporate Communications
Tel.: +49 (0) 9132 81-2489
ulf.santjer@puma.com

Kerstin Neuber
Deputy Head of Corporate Communications
Tel.: +49 (0) 9132 81-2984
Kerstin.neuber@puma.com

"We at adidas are very proud to support PEACE ONE DAY together with PUMA. We firmly believe that sport can bring the world together. Sport has shown this at countless occasions in the past and we are committed to the positive values found in sport: performance and passion, teamwork and fair play," said Herbert Hainer, CEO of adidas AG. "I am looking very much forward to our adidas and PUMA football match and I hope that our joint initiative helps to raise further awareness for PEACE ONE DAY around the world."

Jochen Zeitz, Chairman and CEO of PUMA, said: "We are uniting on this day as a commitment to Peace Day. Our common goal being that our collaboration today will help create awareness for the day. Kofi Annan once said that 'individuals can make a difference and collectively we can make a major contribution'. I believe that is the case also for companies. And our unity, in support of Peace Day, is a small step in a positive direction as well as an expression of the united power of sport in a world which we are all responsible for."

The companies adidas and PUMA were founded by the brothers Rudolf and Adi Dassler in the 1940s. Until they separated and went their own ways, they both owned a factory called "Gebrüder Dassler Sportschuhfabrik" where they together manufactured sports shoes – quite successfully as the world records of Jesse Owens proved. In the last decades, adidas and PUMA became worldwide leading brands. Both companies are still based in Herzogenaurach, Germany.

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adidas Group The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments: adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and generated sales of EUR 10.8 billion in 2008. For more information, please visit www.adidas-group.com.

PUMA PUMA is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com.

PEACE ONE DAY Jeremy Gilley started PEACE ONE DAY (POD) as a movie project in order to establish an annual day of ceasefire and non-violence. In 2001 PEACE ONE DAY achieved its primary objective; having the UN general assembly adopt a resolution by all UN member states to formally establish an annual day of global ceasefire and non-violence. This International Day of Peace is September 21st. You will find more information on PEACE ONE DAY on www.peaceoneday.org. PUMA has been a partner of PEACE ONE DAY since 2007.

Media Contacts:

adidas
Oliver Brüggen
Director PR Area Central adidas
Tel.: +49 (0) 9132 84-2536

Katja Schreiber
Corporate PR Manager adidas
Tel.: +49 (0) 9132 84-3810

PUMA
Ulf Santjer Head of Corporate Communications
Tel.: +49 (0) 9132 81-2489
ulf.santjer@puma.com

Kerstin Neuber
Group Deputy Head of Corporate Communications
Tel.: +49 (0) 9132 81-2984
Kerstin.neuber@puma.com

"We are proud that our African-themed collections have been created with African involvement which makes them much more authentic and more desirable," said Jochen Zeitz, Chairman and CEO of PUMA. "PUMA's commitment to Africa now goes beyond our position as the leading supplier for African Football Teams. Following our vision of creating a better world, we do our part to improve quality of life and environmental standards in Africa by supporting "Cotton Made in Africa".

Cotton in Africa is produced without artificial irrigation due to the poverty, the lack of infrastructure and low water reserves. An efficient use of rainfall is therefore all the more important. The "Cotton Made in Africa" project wants to create an efficient management of farms by offering training and advice. Techniques such as mulching to keep the soil covered and to prevent such a high-level of evaporation or balanced fertilisation are crucial. Farmers participating in the "Cotton made in Africa" project are taught the relevant skills in facilities such as "Farmer Field Schools".

PUMA is striving to integrate the idea of eco-efficiency into its product cycle, in order to harmonise business practice and the availability of natural resources. PUMA, for example, was the first sports goods company to ban PVC from its product range. Although PVC has very good technical characteristics, PUMA decided to take this step as the production and disposal of PVC can cause damage to the environment.

Media Contact:
Kerstin Neuber - Corporate Communications - PUMA AG - +49 9132 81 2984 - kerstin.neuber@puma.com

PUMA
PUMA is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com