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PUMA: Celebrating Over a Decade in Africa

Posted in History
Posted on January 5th 2010, 10:10 AM

1997

  • PUMA signs Cameroon.

1999

  • PUMA signs Egypt
  • PUMA signs Cameroon player, Samuel Eto'o.

2000

  • Cameroon wins the African Cup of Nations.
  • Samuel Eto'o is voted the Confederation of African Football's 'Young African Player of the Year'.
  • Cameroon wins Gold in the Olympic Games.

2002

  • PUMA signs Tunisia.
  • Cameroon wins the African Cup of Nations in sleeveless shirts. The kits are subsequently banned by FIFA prompting PUMA to add black sleeves to their jerseys.

2004

  • PUMA signs Mozambique.
  • The Cameroon one-piece UniQT is introduced at the African Cup of Nations. Due to the UniQT kit, a 6 point deduction from Cameroon's 2006 World Cup Qualification was repealed by FIFA.
  • PUMA team Tunisia wins African Cup of Nations, ahead of fellow participating PUMA teams Cameroon and Egypt.
  • Samuel Eto'o is voted the Confederation of African Football's 'African Player of the Year'.

2005

  • PUMA signs Ivory Coast, Senegal, and Togo.
  • PUMA enters into partnership with United for Africa, a campaign of over 30 aid organizations aiming to improve living conditions in Africa.
  • Samuel Eto'o is voted the Confederation of African Football's 'African Player of the Year'.

2006

  • PUMA signs Angola and Ghana.
  • PUMA team Egypt wins African Cup of Nations. Other PUMA teams participating: Angola, Cameroon, Ghana, Ivory Coast, Senegal, Togo and Tunisia.
  • PUMA signs Ivory Coast player Emmanuel Eboue.
  • PUMA launches the v1.06 concept with an African inspired global marketing campaign.
  • All African participants at the World Cup, Angola, Ghana, Ivory Coast, Togo and Tunisia, were sponsored by PUMA.

2007

  • PUMA signs Morocco and Namibia.
  • PUMA begins a long-term partnership with Peace One Day, an organization that declares September 21st an annual day of global ceasefire and non-violence.

2008

  • PUMA is the leading supplier of the 2008 African Cup of Nations, outfitting nine of the sixteen teams.
  • Egypt wins African Cup of Nations - the 6th time a PUMA Team wins the title.
  • PUMA.Peace and the global organization Peace One Day celebrates the "International Day of Peace" on September 21st.
  • PUMA.Peace and One Day One Goal facilitates over 400 peace games played in Africa and across the globe.
  • PUMA produces 150,000 pieces using African cotton to support local farmers.
  • PUMA introduces Fair Trade certified footballs to endorse a campaign focusing on the prevention of juvenile delinquency in South Africa.
  • The launch of PUMA.Creative Mobility Award program sends over 220 artists and art professionals to important African cultural events.

2009

  • PUMA.Creative launches a social network for African artists, Creative African Network. To learn more visit www.creativeafricanetwork.com.
  • PUMA CEO, Jochen Zeitz announces the Zeitz Foundation – an intercultural ecosphere safety foundation in Kenya.
  • PUMA and Peace One Day host "One Day One Goal" football matches in all 192 UN member states, including 52 countries in Africa.
  • PUMA partners with Africa Express and awards 125 African musicians with Mobility Grants to participate in the concert in Paris, France.
  • PUMA produces 1 million pieces using African cotton, supporting local farmers.
  • PUMA launches the v1.10 product line inspired by African football. It is supported by the Love = Football campaign set in Africa and features African football stars such as Samuel Eto'o, Emmanuel Eboué, John Mensah and Chinedou Obasi.

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